+ Why should I choose to work with Arkchetype?
More than just producing a video for the sake of it, we're the extended video production arm (or creative studio!) you wish you had in your organisation. Our goal is to help you blaze trails, create stories that best move your audiences, and optimise ROI—in short, we'll give you a run for your money.
+ Why is strategy important?
73% of marketers indicate videos achieve the best ROI, but 29% also cite the lack of an effective strategy as why businesses don’t see greater returns. By skipping the strategy step, companies fail to reap the most benefits from video marketing.
We always keep the big picture in mind; with a good bird's eye view, we can then provide you with the smartest recommendations.
+ Why do I need tailored solutions?
It’s like buying a suit off the rack. It looks like a suit, feels like a suit, wears like a suit... but it doesn’t fit you perfectly, and it will never look as good as one tailor-made to suit your specific needs.
Every project is unique, which requires creative solutions tailored to your objectives, brand specifications, audience and communication needs.
+ How do feedback and revisions work?
At every stage of the video process, we cater 2 rounds to our clients for progessive feedback, during which our clients may provide us with feedback and suggest edits to be made. We will then revisit the video and make the necessary revisions. After 2 rounds, and upon approval by the client, we will then move on to the next stage of the video process.
A typical post-production process will look like this:
- Video 1st Cut
- Client Feedback Round 1
- Video 2nd Cut
- Client Feedback Round 2
- Video Final Cut
- Client Approval
- Export & Render
- Delivery
+ What is the typical process for video production?
The video production process can be distilled into the following steps:
- Video Strategy
As we discuss the purpose of your video, we are able to strategise the best way to get your intended message across to your audience for optimised returns.
- Pre-Production
Once we have a strategy to guide us, we move on to the next stages: discussing treatments, scripting, copywriting, storyboarding, music selection, art direction, location recce, set design, casting, wardrobe styling.
- Production
This is the part where the cameras come out to play. Lights, Camera... Action!
- Post-Production
Here's the critical step where it's make or break! With all the footage that we've gathered after hours, days, even months of discussions, pre-production and filming, post-production stitches together the final product. This is also where we do offline and online editing, animation, supers, sound design, sound mixing, and color correction.
- Deliver the baby!
Pssst! Now that you know the process, you know every baby is unique—whether you need a gynae from conception to delivery, or just a doula to push your video through, we understand. We're happy to help in any way, simply because we're passionate about the life and potential that comes with every newborn story.
+ What is the best type of video? How long should it be?
As the adage goes, one man's meat is another man's poison.
Arkchetype believes strongly that every business and project is unique; there is no one-size-fits-all solution.
This is why we believe in personalising a
Customised Strategy
for you.
+ What types of videos do you offer?
More accurately, the question should be: what types of videos do you need? We create relevant content for you depending on your needs.
During the process of Consultation, we will work with you to analyze your needs and requirements and work out a Creative Brief. Strategic Solutions will be customised accordingly!
Refer to
Why Arkchetype
for more details!
+ I already have an idea / a script / something in mind... Can I use it?
Of course!
Drop us a line
and we'll let you know how to optimise your existing ideas / assets for your video’s purpose.
+ I already have a strategy, script and storyboard in place. All I need now is production / post-production support. Are you able to help?
Yes! Hit us up
here
and we'll take it from there.
+ Do you have experience making videos for my industry?
Check out our
portfolio
! Remember: the fundamentals of video strategy and storytelling don't vary by industry. Just
contact us
– we’re sure we can customise a solution for you.
+ How do I know you’re good?
Your babies are our babies. We take great pride in what we produce, and go great lengths to ensure every baby realises full potential. But don’t take our word for it –
see who else has jumped on our bandwagon.
