B2B VIDEO PRODUCTION: 5 VIDEO MARKETING TIPS!

It has been a while since we last updated with recommendations on remedies for lockdown induced cabin fever. We hope everyone has been staying sane and safe!

With the ease of restrictions on movement where the ark is parked, we have been busy little elves catching up mainly on video production and creating video content for keen eyes that are growing exponentially on digital spaces.

The world has already been hurtling in this direction, but events over the last few months made making connections through video online even more important than ever. 

And if you are in the B2B realm, wondering if B2B video production is necessary in this time and space, the answer is an absolute emphatic YES!

[Image Credit to: Two Strip Technicolor]

B2B marketers around the globe are recognizing the importance of integrating videos into current content marketing efforts. Videos stand out not only as one of the most versatile modes of communication that can be used at any stage within the buyer’s journey, but when done right, can also help to dramatically increase conversions for you in today’s world.

Now it’s time to refresh some memories, with 5 video marketing tips to help us get started!

---

1. Plan carefully

[Image Credits to: Warner Bros’ Looney Tunes]

From video production, hosting an event, all the way to cooking a special meal for your loved ones, a good plan is the key! The rule number one for any form of video marketing, is to produce videos with a purpose. Producing videos for the sake of having them is a number one no-no.

While making sure every video that you release has its own specific intention, review your existing digital marketing strategy and your top objectives. Look into areas that need further improvements - where and how can video production best serve your campaign?

You probably have goals you’ve yet to achieve with the content you already have. Your content could use the help of videos to further reinforce their message, and even let your content be more accessible. From detailed instructions on your services to brand values, any form of content can be translated into the video form and distributed across the globe!

2. Create videos to convert prospects

[Image Credits to: ABC Family]

How many people visit your website in a day, and how many of them actually stay? What could grab your prospects’ attention, so that even when they eventually leave, they leave with a lasting impression and a strong inclination to contact you?

Convert your prospects with a masterfully crafted video that catches their eyes and hearts. 

Once you’ve posted the video on your website, don’t stop there! Share and repurpose it to suit various platforms your target audience use. For example, you may showcase tidbits to LinkedIn or Twitter, or upload the entire video to YouTube as well. The more the views, the greater the chances of people clicking on your website url!

3. Keep it short and relatable

[Image Credits to: Courtney Barnett]

When we were back in school, many of us lived by the motto “the longer, the better” when writing our essays. But this doesn’t necessarily apply to B2B video productions!

For B2B video production, the more straightforward your video content, the better. Give your videos an authentic feel, rather than sticking to the ordinary which can sometimes be too stiff or overly grand. Let your target audience relate to the video so that they feel connected to you - heart to heart! And if all this feels too complicated or difficult, don’t hesitate to seek the help of video production experts who may know exactly what you are looking for.

Remember - the success of your video doesn’t depend on having an A-list Hollywood Star headlining it, nor does it depend on having thousands of dollars worth of spectacular CGI. A quality video that directly serves your message and purpose, is the key to winning your audience over.

4. Support your content with videos

[Image Credit to: The Simpsons]

Every individual consumes content in a different way - by reading, listening, or by looking at visual images. Video is an amalgamation - as it provides a sensory experience that combines the audial and visual, sometimes even covering reading when subtitles are added into the equation.

Videos can help to break down long chunks of content to make it easier to digest, and it could save time for your viewers to absorb all the information! Not everyone has the time to read through a 2000-word article. If anything, you’re also targeting fellow businesses who, like you, are often on the go.

5. Track and analyse

[Image Credits to: The Hangover]

Once you have published your videos, it's time to analyse their performance the way you would your written content. Look into visitor comments, views, and shares. See how that video helped the content where you included it!

With each video, take note of any improvements that could have been made, or any different approaches that could have been adopted. These may come in handy for your next upcoming video production! Once you find a formula that works, use it as a guide for your future works. And if you experienced the luck of your videos having gone VIRAL, explore how the video could be reused to further stretch its benefits for your campaign!  

---

There we have it. Business to business video production has gone a long way from the luxury that it was before. Without the use of videos, you’re also missing opportunities to grow your business. 

Videos provide so many new opportunities for your business’ growth and sustainability, so be sure to check out how you can make it happen (link to: video). If you’d like to get started and aren’t sure how to do it, our team at Arkchetype Productions can help. Contact us today!