2021 SHOWREEL: BE LIKE WATER

So much has changed all over the world since the final month of 2019.  

Here in the Ark, we too have keenly felt the howling winds swirling ever so menacingly outside. Finally blessed with a lil pocket of time to exhale & reflect, we’re proud to share the culmination of our experience amidst this unprecedented period with you. 

Without further adieu - here’s presenting the Arkchetype Showreel 2021!

Celebrating the only constant in life, we have embraced the fresh challenges borne out of the new normal.

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EMBOLDENED BY CHANGE

Amidst the uptick in physical events shifting online, this season’s recurring theme was always going to be about recreating the IRL (In Real Life) experience for the digital audience. From e-open houses to e-commencement videos, this theme has manifested in numerous unexpected forms for us. 

Thanks to our friends from the local arts scene, we were also humbled by the opportunity to learn more about talented artists from up close and witness their idiosyncratic ethos in action.

Be it capturing a human story of bold artistry, or transforming a live performance into a short for digital viewing at home, each encounter never fails to surprise us — a timely reminder to open our hearts and reassess our perceptions.

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TRAVERSING ACROSS SPACE & BORDERS

Given the multitude of physical boundaries present, we had to let go of old paradigms and adopt creative solutions better suited to these conditions. 

Can’t fly out to Hong Kong and Korea for our customary overseas shoots? We’ll just do it remotely. 

With the unique strengths of motion graphics animation as a storytelling medium shining brighter than ever, we pivoted towards animation video production - both 2D motion graphics only and motion graphics mixed with live action, thoroughly flexing our creative muscles from the safety of home!

Deprived of the usual access to video shoots, our post-production capabilities were put to the test and we have excelled at crafting coherent narratives via the exclusive usage of mixed media assets.

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[Unifying a disparate medley of generic footage, zoom meetings and talking heads cohesively through stylised motion graphics]

In spite of the present roadblocks, traditional shoots remain a tantalising possibility.. and we’re excited to conjure up more magic on set! 

So whether your marketing video / campaign is of the conventional kind (or not), we got it covered and are always game to tell YOUR story in the best way possible. 

On that note, we can’t wait to travel down the road and see you face to face once more!

[Image Credits To: Bruce Lee]

Videos are here to stay, but the path to get there is constantly evolving. Although it was incredibly harrowing at times over the past year, we’re so glad to have grown from this experience and feel invigorated for what’s yet to come.

No matter how challenging this may seem, rest assured that Arkchetype will be right there to guide you to the video of your dreams!